- Privacy of Users
- What information may be collected by Cinemamedai
Cinemamedai may collect information from Users at various stages from registration on the Platform by the Users to submission of content by the Users or while the User is accessing/using Services. The information collected may be personally identifiable information or other information. You may choose to not provide the information if You do not wish to use the Platform and/or Services.
2.1. Personally Identifiable Information
Cinemamedai may collect personal information that identifies You in a variety of ways, including, but not limited to the information submitted during download, installation and/or use/access of the Platform or in connection with access/use of Services or features offered through the Platform or in connection with the Platform. “Personal information” of a person means any information which, either directly or indirectly, in combination with other information available or likely to be available is capable of identifying such person. Personally identifiable Information collected may include Your name, image, mailing address, email address, phone number and demographic information such as gender, nationality, postcode and other personal information including but not limited to date, time or place of birth, location, interests, preferences, likes and dislikes, and usage information. Cinemamedai collects Personally Identifiable Information only if You voluntarily submit such information to us or provide access to such information by connecting to social networking sites through the Platform or Services (for example when You use the facilities or Services connected with the Platform or engage in certain Platform related activities including but not limited to becoming a member or signing up for an account or linking an account through a social network including, but not limited to Facebook, Twitter, Google Plus, and/or LinkedIn). Cinemamedai may also collect personally identifiable information You may provide when corresponding with us by e-mail or phone, or to access/use any other interactive/non-interactive features of the Platform and/or Services. You can always refuse to supply personally identifiable information, except that it may prevent You from using the Platform, and/or certain features of the Platform and Services.
2.2. Non-personal Information
Cinemamedai may collect Your non-personal information whenever You use, access or interact with the Platform and/or use Services. Non-personal information may include the mobile or computer’s name, version, the type of device used, users’ operating system and version, the unique ID of the mobile device, third party apps or websites or services that referred You to this Platform, language preferences, location information, IP address, technical information, information about third party apps including without limitation package name (which is same as the package id on play store), package version, installation and/or uninstallation event information and other similar information about the User.
- How Cinemamedai uses the collected information
Cinemamedai may collect and use Your personal information and other information for business and/or non-commercial purposes. Cinemamedai may use the information for the following purposes:
3.1 Your email address and password may be used to identify You while logging into the Platform. Cinemamedai may use Your personal information to control Your access to the Platform as well as use of the Platform and Services, to communicate with You, customize Your experience of using the Platform and and/or the content of any email newsletter or other material that Cinemamedai may send from time to time, and provide information that may be useful or interesting based on the content and personally identifiable information. Your email address may be used to send user information, administrative information, changes in account settings and any changes to the Platform/Services or updates on new policies of Cinemamedai. Apart from this if You choose to opt-in to our mailing list, You will receive periodic emails that may relate to company news, related product or service information, etc. Your email address may also be used for responding to any of the inquiries, questions, and/or any other requests made by You. If at any time You want to unsubscribe from receiving future emails, Cinemamedai has included detailed unsubscribe instructions at the bottom of each email, or You may contact Cinemamedai via the Platform.
3.2 Cinemamedai may further use the collected information to analyse the use of the Platform and/or Services, and the people visiting and using the Platform, for the purpose of improving the features of the Platform. Cinemamedai may use Your Information to analyse Your use of the Platform for providing You customized content, advertisements and features. Information provided by You helps Cinemamedai in responding to Your customer service requests and support needs more efficiently.
3.3 Cinemamedai may use information in the aggregate to understand how users, as a group are using the Platform and/or Services. Cinemamedai may use the personal information provided by the User to prevent or take action against activities that are, or may be, in breach of the Cinemamedai User Agreement, Terms and Conditions and any applicable laws.
3.4 Cinemamedai may use Your non-personal information like information regarding third party apps, including without limitation, package name (which is same as the package id on play store), package version, installation and/or uninstallation event information for personalizing contents and Services based on Your interests. Cinemamedai may also use Your non-personal information for promoting content with respect to, or from other applications installed or used by You or for creating customized sharing options for You.
3.5 Cinemamedai may use Your Information to analyse Your use of the Platform and Services and the people visiting and using the Platform and Services for improving the features of the Platform and Services. While accessing, using or installing the Platform and/or Services, Your Information may also be accessible to third parties whose SDKs (Software Development Kits) are included in the Platform. Such SDKs may include, but not be limited to Google ads, Google Platform Indexing, Google Support Library, Google Design Library, Google authentication for login, Mobvista (Ads), Appnext Native (Ads), Appnext Interstitial (Ads), Facebook Audience Network (Ads), vmax (Ads), Mastadview (mraid), Glide for graphics, Branch IO for deeplink support, Baidu (Ads), Firebase for deeplink support, IMA (Ads), Appnext Actions (Ads), Picasso for image handling, RxJava, Retrofit and Dagger for code efficiency, OkHttp for network efficiency, Otto event bus, Disklrucache for memory optimizations, Facebook connection class for network quality assessment, Facebook sdk for login, and sql lite asset helper for performance optimization. These SDKs may use Your information for generic analytical, and other purposes.
3.6 Cinemamedai may also use Your Information for market research purposes and may share Your Information with its affiliated businesses that it controls (including Eterno Infotech). Cinemamedai may also use Your information for targeted advertising, targeted content delivery, and other business purposes unless You specifically opt out of such uses.
3.7 Cinemamedai may use Your personally identifiable and/or other information You submit while accessing/using the Platform and Services, providing feedback, making/submitting comments, providing inputs and/or interacting on the Platform and Services for improving User experience on the Platform and in connection with Services, to provide targeted content, advertising and Services, and for other business and/or non-commercial purposes.
- How Cinemamedai protects User information
4.1 Cinemamedai adopts appropriate data collection, storage, control and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of Your personal information, username, password, and data stored on the App. Cinemamedai takes care of Your personal information by taking security measures such as password protection, and by monitoring security vulnerabilities at regular intervals and by taking remedial steps to prevent data breach and loss.
4.2 Personal information exchange between the App /Services and Users is protected by Cinemamedai using a SSL (Secure Socket Layer) secured communication channel. However, Cinemamedai cannot guarantee the security of any information obtained through unauthorized entry or use, hardware or software failure, and other factors that may compromise the security of User information at any time. It is important for the User to prevent unauthorized access to his/her account and personal information by limiting access to his/her device.
- Sharing User Information
5.1. Cinemamedai does not sell, trade, or rent Your personally identifiable information collected by Cinemamedai to third parties except as provided in this Policy. Cinemamedai may share generic aggregated demographic information not linked to any personally identifiable information, regarding visitors and users with Cinemamedai’s business partners, contractors, affiliates (including Eterno Infotech) and advertisers.
5.2. At times, Cinemamedai may be required by law or litigation to disclose personal information about the users. Cinemamedai may also disclose information about the users if Cinemamedai determines that for national security, law enforcement, or other issues of public importance that disclosure of information is necessary.
6.1. Whenever You access the Platform and/or Services Cinemamedai may place cookies on Your hard drive for record-keeping purposes to enhance Your experience or sometimes to personalize Your experience. Cookies are small text files that are placed on Your computer’s hard drive by the Platform You visit. Cookies help Cinemamedai to identify information relating to Your activities and to retain information relating to Your preferences and history on the Platform.
6.2. Cinemamedai and/or its service providers may use advertising cookies to deliver ads that are more relevant to You and Your interests unless You opt out of such advertisements.
6.3. You may choose to disable cookies by turning off cookie feature on the web browser. However, by disabling this feature, some parts of the Platform may not function properly. This may prevent You from taking full advantage of the Platform and Services.
- Combining Information
Cinemamedai may combine Your personal and other information across the Platform and Services in order to provide offers, promotions and information that is most relevant to Your interests, likes and/or preferences. Cinemamedai may also combine information You share with Cinemamedai on the Platform and with respect to Services with information You have provided to third parties, who have been authorized by You to share the information with us, for providing content, advertising, promotions, and offers, and for improving User experience on the Platform and Services. Cinemamedai may share Your information with third parties, who have Your information, and who are authorized to combine information.
- How long will the data be retained
Cinemamedai will keep personal information of Users for only as long as is necessary for the purpose for which it was collected. At the end of that retention period, Cinemamedai may either delete the information, or anonymize it or pseudonymize it.
- How to stop use of personal information for direct marketing purposes
Cinemamedai values Your preferences, and provides You options to stop direct marketing communications from us. You may stop direct marketing communications from us by doing any of the following:
• Click ‘unsubscribe’ or ‘opt out’ from email communications from a particular division, service, or team;
• Login into Your account and change Your privacy preferences; and/or Write to us to Cinemamedai’s address provided hereunder.
For any privacy related issues, you may write to:
Balakrishnapuram 4th St,
Chennai, Tamil Nadu 600088
9.2. If You opt out of marketing communications, You may still receive non-promotional emails/notifications from Cinemamedai, such as emails about Your account, updates with respect to the Platform and/or Services, and/or any other business communications.
You hereby confirm that You have understood the terms and conditions of this policy and consent to the collection, storage, processing and use of Your personal and other information in accordance with the terms and conditions of the policy. You agree to not use the Platform and services offered by Cinemamedai if You do not wish to share Your personal and other information.
- Contacting Us
- Privacy Grievances
If You have any privacy grievances or concerns, You may contact Cinemamedai’s privacy grievance officer by email or mail. You may send Your grievances to the email address firstname.lastname@example.org with the subject Privacy Grievance. You may also contact the privacy grievance officer at this address:
Balakrishnapuram 4th St,
Chennai, Tamil Nadu 600088
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